Pay close attention to the industry in which the company you are seeking to join operates. Most employers expect candidates to possess a foundational understanding of the industry landscape and core business dynamics. To enhance your interview performance, it is recommended that you research the following questions in advance through reliable sources such as the company’s official website, industry publications, academic papers, and official WeChat accounts.
1. What are the key stages in the industry’s value chain, from origin to end consumer?
2. What critical factors enable participants at each stage to create core value and exchange it for economic returns?
3. What stage of development is the industry currently in? (e.g., emerging, mature, or declining)
4. What are the primary revenue models currently in use, and what are the projected future trends?
5. Which are the top five brands or companies across major sectors within the industry?
6. What is the regulatory and legal environment governing the industry?
7. What is the company’s qualification and standing? (e.g., corporate background, development history, legal risks, operational risks, and current business performance)
8. What is the background of the company’s founder(s)?
9. How is the company perceived in terms of public reputation and market credibility?
10. Who are the company’s main competitors, and what is the current nature of the competitive landscape?
11. What kind of corporate culture does the company promote?
Prior to the interview date, consider reading high-quality, mainstream newspapers or watching news programs daily. Engaging in thoughtful discussions with peers about current events and significant social or economic issues can also help you prepare in case such topics arise during the interview.
You are encouraged to use Vault (click HERE) to learn more about industries and companies.
